CHAPTER 8

DREAM: GENERATE DIVERSE IDEAS

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Atsushi Saito, a Japanese executive with Coca-Cola, says that in a Japanese context, asserting oneself too bluntly or assertively may drive people away. However, when he was a 20-something working in the United States for the first time, this worked against him. He was overly conscious of not making mistakes and worked hard to speak correctly, and as a result, he rarely spoke up and few people paid any attention to him. Several years later, he’s learned to state his opinions and ideas clearly when he’s in the Atlanta office, even if those ideas aren’t yet fully developed. But he still spends more time ...

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