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HUMAN NATURE IN ORGANIZATIONAL LIFE
The return from your work must be the satisfaction which that work brings you and the world's need of that work. With it, life is heaven, or as near heaven as you can get. Without this—with work which you despise, which bores you, and which the world does not need—this life is hell.
—W.E.B. DU BOIS
In the organizational context, the four-drive theory implies that every person, from the CEO to the most junior employee, will bring a predictable set of mental equipment to work each and every day. This mental apparatus will be engaged in every item of behavior that takes place at work. Likewise, all the other people engaged with the focal organization—its customers, its shareholders and creditors, its suppliers, ...
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