Foreword
The book you are holding tells a story of transformation and determination.
Driven to Delight offers an in-depth and behind-the-scenes look at a dramatic journey undertaken by one of the world’s most iconic brands, Mercedes-Benz. It chronicles the hard work of a talented group of people with a laser focus on a singular goal: to make the Mercedes-Benz customer experience THE BEST in the world!
To some people, that may sound like pure fantasy. A car company aspiring to create THE BEST customer experience in the world? But the Mercedes-Benz brand promise is “The Best or Nothing,” and our beliefs are grounded in the proud 129-year history of the company that literally invented the car and thus revolutionized the world. So in our minds, it ...
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