1.

THE TRANSFORMATION IMPERATIVE

Look at your company as if it were your first day on the job. What would your first impressions be of how your business is operating? How would you learn about its products and services, key customers, and overall financial health of each business, operating unit, and product? How quickly would you absorb key business practices in sales, marketing, and operations that drive the business? Could colleagues easily tell you how products and services differentiate from your competitors and describe the key intellectual property, the “secret sauce” that enables winning and retaining customers?

What would your initial observations be if you opened the box and reviewed what customers get with key products and services? ...

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