I am certain you already know all the hype about Big Data and may have even achieved some success with Big Data technologies. But I’m here to tell you that the Big Data opportunity is not just about the new technological capabilities to process and analyze large volumes, variety, or velocity of data. In some organizations, these technology capabilities may be a catalysts, but deploying them and even having the talent to leverage them are not sufficient to drive business value, enable new product offerings, demonstrate competitive advantages, or enable smarter decision making.

The Big Data opportunity is better described by how organizations get value from the data they already have, data that they ...

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