6.

DRIVING REVENUE THROUGH DIGITAL PRODUCTS

Strategic Planning Digital Revenue Products

The last few chapters brought your execution, decision making, and data practices to levels that enable you to manage digitally driven projects and transformation programs. You can use data-driven practices to make better decisions and to analyze customer needs. Portfolio management practices help to ensure that you have balanced priorities that target short-, medium-, and longer-term benefits. Agile methodologies help you drive execution, keep alignment, manage change, and improve quality.

Now you can apply all this capability to operational excellence and become a more efficient organization delivering higher-quality services to customers. Many organizations ...

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