INTRODUCTION

If you’re a Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital (or Data) Officer (CDO), Chief Marketing Officer (CMO), Chief Strategy Officer, product management leader, or technology leader, then you already know that the technological landscape has changed profoundly over the last several years. There’s been so much innovation that new low-asset, technology-driven, subscription “digital” businesses have successfully entered the market and are seriously competing with incumbent businesses. If you aren’t facing digital competitors yet, then maybe your marketing department needs new approaches to interact with prospects digitally and requires technology, data, and skills to compete for market share. Your ...

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