Driving Growth Through Innovation, 2nd Edition

CHAPTER 3Cultivating the Culture

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I don’t want any “yes men” in this organization. I want people to speak their minds, even if it does cost them their jobs. —Sam Goldwyn

Changing a company’s culture is not an easy task. Yet the good news is that with the right leadership, you can create a culture of innovation and growth. This chapter will provide you with the key factors to focus on and approaches you can use to develop a comprehensive strategy to align your culture with your innovation objectives.

Let’s start with a much-needed definition.

What Is Culture, Anyway?

Culture refers to an organization’s values, beliefs, and behaviors. It is transmitted through subtle cues, through employees sharing their interpretations of events, and largely ...