4The Strategic Process

If you are planning for one year, grow rice. If you are planning for 20 years, grow trees. If you are planning for centuries, grow men.

—Chinese proverb

The strategic process depends on how far out into the future the organization is looking. The focus of various levels along with typical planning horizons follows:

Operating unit Near-term strategic planning Up to 1 year
Operating division Short-term strategic planning 1 to 6 years
Company Mid-term strategic planning 6 to 10 years
Corporation Long-term planning 10 to 30 years
Industry Far-range planning 30+ years

We will discuss mid- to long-range planning ...

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