Introduction

Too many organizations are failing to be competitive, not because they cannot solve problems, but because they don’t know which problems to solve. Resources are being wasted solving nonstrategic problems.

—Gerhard Plenert

The ability to accurately identify barriers to success, define strategies to overcome those barriers, and then focus the limited resources that every organization has on executing those strategies is what differentiates the organization that controls its future from the one that fails.

—Tom Cluley

Anyone can write a book on the procedures behind “strategy” without understanding the key drivers that give a strategy excitement, commitment, and fire. This book is about making a strategy meaningful and powerful. This ...

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