October 2012
Intermediate to advanced
288 pages
6h 55m
English
book
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
by William Cohen
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Chapter 7Demand-Side Innovation
Demand-side innovation involves purposefully working toward a predetermined goal. Something demands a solution, and frequently this solution involves an innovation—something new and different, be it a product or a process to meet this demand. The goal results from a need evidenced by the situation. It could be a difficulty, a need in the market, a problem that requires solving, or something else. Drucker divided innovation goals for the typical business into five classes:
1. New products or services required to reach marketing objectives
2. New products or services needed because of technological developments making current products or services obsolete
3. Products improvements needed to reach marketing objectives ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.