Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

Chapter 16Exploiting Demographic Change

Most Americans were appalled when American young people seemed to suddenly rebel against the beliefs and morals of the “greatest generation” and not only did they embrace drugs, free sex, communal living, “streaking,” and more, but they rejected other of their parents’ most sacred values with considerable enthusiasm. Many think and still think that the American way of life had suffered a unique and crushing reverse at the hands of the insanity of the post-World War II generation. Members of this generation missed the character-building challenges of the Great Depression and the sacrifices of World War II and therefore were spoiled by having life too easy and by missing lessons wrought by pain and struggle. ...