Chapter 16. Search Engine Optimization

With its scary acronyms and marketing gurus, search engine optimization (SEO) can seem like some kind of magic potion that gets poured onto corporate Web sites. Fortunately, SEO doesn’t need to be hard or complicated or expensive. In this chapter, you will learn the fundamentals of how to get your site ranked higher than your competitors. You will learn the key Drupal modules needed to customize the content, page titles, and markup that will get your site search engine ready.

Getting Started with SEO

Let’s start with an example. I recently purchased a new computer and needed to install my graphics toolkit. I use free software almost exclusively, so installing new software is a matter of doing a quick search ...

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