Whatever technology you decide to employ, they all lead to the same goal: bringing your work to the greatest number of people. I make a living because I know how to use technology, and on a good day, I even think technology can be fun. What I really love, however, is making something really good and using technology to share it with an audience.
The previous 18 chapters were devoted to making the film you always wanted. This appendix explored various electronic media you can use to deliver that film to an audience, and the next and final section of the book explores ways you can develop the greatest audience possible. Appendix B discusses ways you can make sure people see the great film you’ve worked so hard to make.
For years I dreamed about having my own production studio because it would enable me to make any film I wanted. Now I have a great digital editing system, and I can use it to make the films I want, in exactly the way that I think is best. Technology provides me with control over both creation and distribution.
When I present my work at conferences and film festivals, I often begin by saying that I don’t have enough money to buy a television station, but I do have the technical ability to make a DVD or a web site and deliver my work to anyone in the world. Even if I make the best television show ever, I still have to wait for a television station to broadcast it—and if a programming executive doesn’t think my work is worthwhile, that show will never ...