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DV Filmmaking by Ian David Aronson

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Audiences’ Subconscious Response to Color, and How You Can Make Use of It

Humans have a complex and visceral understanding of color, and it impacts the way we respond to just about everything in the world. Color shapes and informs not only our aesthetic sensibilities about visual objects but also helps determine our enjoyment of important everyday activities such as eating—can you imagine sitting down to a pleasurable meal of gray food?

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