Dynamic Digital Marketing

Chapter 16Sponsor – The Brilliant Brand Booster

FIGURE 16.1 The Brilliant Brand Booster.

In this chapter we'll look at Sponsor – The Brilliant Brand Booster, a five-step formula to reach your audience, get them to engage and take action to ultimately generate leads and maximise your digital marketing spend and profits.

In particular, we will be covering online advertising, affiliate schemes, and alliances and how you can utilise the power of partnerships.

Brand boosting

If you want to really get your brand noticed, it's all about creating high-impact and memorable messages, and storytelling is paramount for boosting recognition, recall, and building relationships. These are all key elements in developing brand exposure.

A few ideas for brand boosting

• Strong branding and brand story board.
• Influencer marketing and high-profile partnerships.
• Strong online presence and channel marketing.

  

  FIGURE 16.2 Amplification to reach more of your audience.

• Social networking and added-value content creation.
• Advocates who recommend and refer for commission.
• Amplification and reach to pull through new audiences (Figure 16.2).

Paid sponsorship and advertising

Social media advertising is increasingly popular because of its cost effectiveness and targeting potential.

All ...