Dynamic Digital Marketing

Chapter 19The Digital Challenge

We practise what we preach, and there is no better way to show you the sort of results you can expect to achieve through implementing our proven strategies that we cover in this book than by showing you the exact campaign, step-by-step, that we used to increase our customer base by over 10% in just 30 days.

What makes this strategy even better is the simplicity of it. A beginner or professional marketer could implement the campaign in a matter of days and achieve amazing results.

Case Study: How Business Consort got an 11% increase in customer base in just 30 days

I'd like to share our ‘30-Day Digital Challenge’ campaign, which was a campaign in which we hosted 10-minute live video tips every day for a month through Facebook, then shared the content across an array of platforms, and gained an 11% increase in customer base and more.

You can see the content live online in Google Search and engage with the content on our site and channels. You'll not only get a flavour for the campaign content, but can also take the challenge and learn from the 30 days of tips to reap similar results (Figure 19.1).

FIGURE 19.1 Example of The Digital Challenge branding.

I am going to share every step of what we did and how we did it, from developing the initial concept and idea for the digital marketing campaign through to completion.

So, we always start a ...