Dynamic Digital Marketing

Part IIThe Dynamic Digital Marketing Model

FIGURE I The Dynamic Digital Marketing Model.

Let's now talk about how YOU can reach digital marketing nirvana.

I've discovered over the years that are are just eight key areas you need to master in order to become a fantastic digital marketer whose efforts consistently generate an abundance of leads which convert into profitable customers.

We call these strategies, which form our Award-Winning Solution Framework, ‘The Dynamic Digital Marketing Model' (Figure 1).

We teach these strategies at our academy and they have been developed from addressing the common pitfalls we see in business.

As I discussed in Chapter 5, the 3Ts of Time, Tasks, and Training are the key reasons that digital efforts don't generate the level of leads and customers required to provide a profitable ROI. So I developed this model to combat the common pitfalls that a business can fall into when marketing their business online.

What is the Dynamic Digital Marketing Model?

Each of the eight areas is a powerful way to market your business online and, in essence, each area is a digital marketing channel:

1. Search – search marketing and SEO (search engine optimisation).
2. Social – social media marketing.
3. Send – email marketing.
4. Substance – content marketing and creation. ...