Chapter 19

Estimation of Reputational Damage from Major Accidents

Tutorial and Examples

K. Kyaw1,  and N. Paltrinieri2,3     1Trondheim Business School, Norwegian University of Science and Technology (NTNU), Trondheim, Norway     2Norwegian University of Science and Technology (NTNU), Trondheim, Norway     3SINTEF Technology and Society, Trondheim, Norway


The cost of reputational damage to a company after a major accident can be estimated through a net worth approach or an event study methodology. Both approaches measure the loss in market value of the company after such event. This chapter provides a step-by-step tutorial for the application of the techniques. A sample application is also carried out for the explosion ...

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