· 3 1 7 ·
he preceding chapters in this book all culminate in this chap-
ter, where we summarize the 16 possible combinations of
supply chain conﬁguration observed on the ground in enterprises
We have termed these ‘hybrids,’ and they co-exist in vari-
ous combinations depending on the marketplace being served.
Indeed, the various combinations can also operate in parallel with
each other, a situation that demands that multiple alignment tech-
niques be applied at both ends of enterprise supply chains. If ever
there was a ﬁnal condemnation of the one-size-ﬁts-all mentality so
common in contemporary supply chain management, this is it.
If only the world was linear! Then we could more easily manage supply
chains to match our customer segments. But there are inherent subtleties
in different types of supply chains.
It is therefore important to understand that alignment with custom-
ers (and suppliers) does not always work on a linear one-to-one basis.
Mixed supply chain combinations are sometimes the best solution, but
have to be applied skillfully. We called these ‘hybrid’ supply chains in
our discussion of organizational design in Chapter 6. As befits the cluster
organization of the future, these supply chains can be any combination
of the four demand-side and four supply-side supply chains depicted in
C H A P T E R 1 3
Hybrid supply chains
Surfacing the new realities