CHAPTER 3

Designing supply chain strategies

How to formulate strategies that reduce cost and improve service

Once we have identified the range of behavioural segments present in any product-market combination, it’s a relatively simple task to develop the equivalent value propositions and corresponding operational strategies. The value propositions express in words what we are prepared to commit to, and offer, each customer segment. They provide a mini-vision for capturing our specific customer groups. Our challenge in this chapter is how to turn that vision into a reality! We outline 16 strategy dimensions for you to consider in your supply chain design. These are drawn from across all disciplines of the enterprise, and we propose combining ...

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