CHAPTER 7

Collaborative supply chains: demand-side

How to nurture the relationships cherished by truly ‘collaborative’ customers

This is the first of a quintet of chapters in which we describe the configuration of each of the five generic supply chains in detail. You will not be left wondering about what we think about collaboration and its corresponding supply chain type. Collaborative supply chains (previously called continuous replenishment in an earlier edition of this book) are quite special, but they are not for everyone. Indeed, this chapter will help de-bunk many of the myths going around about ‘collaboration’. Above all, our advice is to identify those customers who deserve a special relationship and make sure you retain them. After ...

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