CHAPTER 12

Supplier conversations: supply-side

How to give the supply-side better customer visibility

This chapter is about reconnecting the supply-side to the demand-side of enterprise supply chains. Each is vital to the other as we seek an uninterrupted view of what is going on in our complex networks. As we are customers of the supply base in this situation, it’s even more important to listen to our suppliers. Mostly because we could benefit handsomely! In this chapter, we look at aligning with our supply base in much the same way as we do with our customer base. Our goal is to translate many of the lessons learnt on the demand-side directly to the supply-side. Not surprisingly, it’s all about buyer behaviours, only this time, from the supplier’s ...

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