CHAPTER 13

‘Hybrid’ supply chains

How to bring the demand-side and supply-side together

The preceding chapters in this book all lead to this chapter, where we summarize the 25 possible combinations and permutations of supply chains observed in enterprises worldwide.1 We call these ‘hybrids’, and they co-exist in various combinations depending on the product or service category and the marketplace being served. Indeed, the various combinations can also operate in parallel with each other, a situation that demands that multiple alignment techniques be applied at both ends of the enterprise. This might appear as complexity incarnate; but again, our goal is alignment, using the principles and tools we have outlined earlier in this book. In this ...

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