The Organization

When I talk about the development organization, or team, I really mean the collection of people who perform the following functions:

  • Program Management Own the schedule, external dependencies, and manufacturing logistics; participate in design.

  • Quality Assurance (QA) Assess the status of the product; participate in design.

  • Development Write code; fix bugs; participate in design.

  • Product Management/Marketing Own the messages and the launch, the customers, and communications; participate in design.

  • Documentation/User Education Own the information required to use the product; participate in design.

You don’t need to divide your team into these specific job categories (although it’s generally most efficient to do that), but you do need ...

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