August 2006
Intermediate to advanced
224 pages
6h 39m
English
Content preview from Dynamics of Software Development, Second Edition
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#53: Compete with the superior story
Conventional wisdom gets repeated endlessly without your further ministrations.
In every great software product is a great story. (Mediocre products have mediocre stories.) Messages have an architecture every bit as complex as the software itself. Messages must transmit on multiple levels. They must resonate emotionally and cognitively with their recipients. They must evolve and build over time. They must be simple enough to have high communications value yet complex enough to retain interest and provide challenging overtones and undertones. Obviously, the quality of your message architecture will have a great deal to do with the success of your product. Be sure you have invested as appropriately in your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.