Book description
Revolutions begin with attacks on the language. Today's
managers are bombarded with an alphabet soup of technology acronyms
such as CRM, ERP, and SCM. Managers must manage in the fog of this
technology revolution. Kalakota and Robinson's book provides a lens
for managers who want to understand the terminology and take
action--to grasp the opportunities or defend against the invading
virtual competitors. When the history of e-business is
written--perhaps sooner than we think--this book will go down as a
management landmark that helped clear the fog of mumbo jumbo and
provided a beacon through which managers could chart their
course.
--Michael Quinn, eStrategy Director, B2B Commerce
Ltd.
To survive and succeed in today's complex business world, all companies--from established industry leaders to feisty upstarts--must develop a strategy that allows them to take maximum advantage of the latest trends in technology. Successful companies have implemented focused e-business strategies to build cutting-edge enterprises that serve and retain customers, manage suppliers, and integrate selling chains better than ever before. Others, unfortunately, are lured into ill-fated ventures by the ever-changing roster of buzzwords, fads and analogies.
A timely follow-up to the best-seller on this crucial topic, e-Business 2.0 reveals how managers are rewiring the enterprise to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint.
This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks--customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence--and shows how each forms the foundation of an e-business strategy.
0201721651B06012001
Table of contents
- Copyright
- Foreword
- Preface
-
1. Moving from e-Commerce to e-Business
- What to Expect
- Are You Ready?
- Linking Today's Business with Tomorrow's Technology
- Defining e-Business: Structural Transformation
- Challenging Traditional Definitions of Value
- Engineering the End-to-End Value Stream: e-Business Webs
- Harvesting the Partnerships: e-Business Core Competencies
- Creating the New Technoenterprise: Integrate, Integrate, Integrate
- Needed: A New Generation of e-Business Leaders
- Memo to the CEO
- Endnotes
- 2. Spotting e-Business Trends
- 3. Digitizing the Business: e-Business Patterns
-
4. Thinking e-Business Design: More than Technology
- What to Expect
- The Race to Create Novel e-Business Designs
- Step 1: Self-Diagnosis
- Step 2: Reverse the Value Chain
- Step 3: Choose a Focus
- Step 4: Execute Flawlessly
- Lessons from e-Business Design
- Memo to the CEO
- Endnotes
-
5. Constructing the e-Business Architecture: Enterprise Apps
- What to Expect
- Trends Driving e-Business Architecture
- Problems Caused by Lack of Integration
-
The New Era of Cross-Functional Integrated Apps
- Customer Relationship Management (CRM) Apps: Charles Schwab
- Enterprise Resource Planning (ERP) Apps: Nestlé
- Supply Chain Management (SCM) Apps: Visteon
- Selling-Chain Management Apps: Whirlpool
- e-Procurement Systems Apps: CIBC
- Enterprise Application Integration (EAI) Apps: Nortel Networks
- Business Intelligence (BI), Decision Support Systems (DSS), and Knowledge Management (KM) Apps
- e-Business Architecture = Integrated Application Frameworks
- Memo to the CEO
- Endnotes
- 6. Integrating Processes to Build Relationships: Customer Relationship Management
-
7. Transforming Customer Contact into Revenue: Selling-Chain Management
- What to Expect
- The Basics of Selling-Chain Management
- Business Forces Driving the Need for Selling-Chain Management
- Technology Forces Driving the Need for Selling-Chain Management
- The Universal Business Problem: Managing the Order Acquisition Process
- Elements of Selling-Chain Infrastructure
- Case Studies in Selling-Chain Management
- Memo to the CEO
- Endnotes
- 8. Building the e-Business Backbone: Enterprise Resource Planning
- 9. Implementing Supply Chain Management and e-Fulfillment
-
10. Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges
- What to Expect
- Evolution of e-Procurement Models
- Evolution of Procurement Processes
- e-Procurement Infrastructure: Integrating Ordering, Fulfillment, and Payment
- e-Procurement Analysis and Administration Applications
- Marketplace Enablers
- A Roadmap for e-Procurement Managers
- Memo to the CEO
- Endnotes
-
11. Business Intelligence: The Next Generation of Knowledge Management
- What to Expect
- Evolution of Knowledge Management (KM) Applications
- Elements of Business Intelligence Applications
- Business Intelligence Applications in the Real World
- Technical Elements of the Business Intelligence Framework
- Core Technologies: Data Warehousing
- A Roadmap for Managers
- Memo to the CEO
- Endnotes
-
12. Developing the e-Business Design: Strategy Formulation
- What to Expect
- Moving Physical to Digital: The Case of OfficeMax
-
Roadmap to Moving Your Company into e-Business
- e-Business Strategy Formulation
- The Process of e-Business Strategy Formulation
-
Knowledge Building
- Who Are My Customers?
- How Are My Customers' Priorities Changing?
- Who Is My Target Customer?
- How Can I Add Value for My Target Customer?
- How Do I Become My Customer's First Choice?
- How Does My Product Reach the Customer?
- Do We Understand the Environment and Industry Trends?
- Do We Understand Technology Trends?
- What Are the Priorities in the Supply Chain?
- Who Are My Competitors?
- Capability Evaluation
- e-Business Design
- Case Study of e-Business Design in Action: E*TRADE
- Memo to the CEO
- Endnotes
-
13. Translating e-Business Strategy into Action: e-Blueprint Formulation
- What to Expect
- Setting the Stage for e-Blueprint Planning
- Basic Phases of e-Blueprint Planning
- Communicate, Communicate, Communicate
- The Serious Business of e-Business Blueprint Planning
- Memo to the CEO
- Endnotes
-
14. Mobilizing the Organization: Tactical Execution
- What to Expect
- Roadmap to Tactical Execution
- Tactical e-Project Management
-
e-Development Process
- Opportunity Generation: What Customer Pain Are We Solving?
- Solution Evaluation: How Can We Allievate the Customer Pain?
- Getting Detailed Requirements Right
- Setting Scope
- Garnering Resources: Mobilize, Mobilize, and Mobilize
- e-Process Redesign
- Web Development: Prototype Validation and Implementation
- Managing Outsourced Web Development Projects
- Application Service Providers
- Infostructure Management
- Adoption Management
- Measurement for Learning and Improvement
- Memo to the CEO
- Endnotes
Product information
- Title: e-Business 2.0: Roadmap for Success
- Author(s):
- Release date: December 2000
- Publisher(s): Addison-Wesley Professional
- ISBN: 0201721651
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