Chapter 2. Spotting e-Business Trends
What to Expect
Never mind what did or didn't work in the past. The landscape has changed. Managers need to concentrate on the new trends that anchor profitable business strategies in the future.
Managers can no longer afford to believe that today looks like yesterday and that tomorrow will be more of the same. They must learn to separate the few worthwhile kernels—trends—from bushels of chaff—fads. Separating fads from trends is critical for e-business strategy. The essential difference is that trends are global, tend to last approximately 5 to 10 years, and may evolve dramatically.
In this chapter, we present 20 trends—in technology, consumer buying habits, service and processes, organizations, and enterprise ...
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