Chapter 11. Business Intelligence: The Next Generation of Knowledge Management
What to Expect
Conventional wisdom says that knowledge is power. An undifferentiated mass of information is not knowledge. Intelligence results from a company's using its intellectual resources and capabilities to bring focus, clarity, and meaning to the large volumes of information and data made available by today's technology. However, attempting to harvest knowledge without having the necessary analytical tools can render a company powerless. As companies adopt responsive, event- driven e-business models, they have to invest in new knowledge frameworks to help them respond to changing market conditions and customer needs.
The challenge is how to transform the incredible ...