e-Business 2.0: Roadmap for Success

Chapter 14. Mobilizing the Organization: Tactical Execution

What to Expect

Every business has two needs: (1) to develop a strategy for achieving future competitive advantage and financial success, and (2) to execute this strategy quickly enough to beat competitors to the desired markets. However, in the e-business environment, meeting these needs is a complicated task, as planning and execution often occur simultaneously.

Tactical execution means making the e-business blueprint operational. As discussed in Chapter 13, the e-blueprint is the link between a company's e-strategy and the strategy's execution. The e-blueprint consists of the priorities, projects, and resources required to bring a proposed strategy to market. Tactical execution is how ...