Vertical E-Markets and Marketplace Creators

E-market exchanges and electronic trading communities tend to be focused on either vertical or horizontal markets, so it might be worth looking at the distinction between the two. Vertical market trading communities tend to focus on one particular industry—steel, paper, electricity, paper, chemicals, home loans—and are usually sponsored, or at least supported, by one or several of the leading companies in that area.

There are hundreds of examples of vertical markets. The chemical industry, for example, has shown early leadership in developing online marketplaces, with more than 50 announced e-markets, which range from simple online auctions to complex virtual distributorships that service entire continents. ...

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