Easy HTML for eBay

Book description

eBay sellers, like yourself, understand that creating a professional looking auction page and a professional looking "me" page is key to your business. You are constantly looking for new tips and tricks that will help you deliver a more powerful, effective ad. With competition growing you need to use HTML to pull in prospective buyers. Easy HTML for eBay was developed with input from eBay Power Sellers and provides the foundation that you need and want to make the most of your business, including information on:

  • Creating an Auction Listing

  • Creating a Simple Description

  • Adding Pictures

  • Arranging the Page

  • Decorating the Page

  • Styling the Text

  • Creating Links

  • Adding Sound, Video, and Animation

  • About Me Pages and eBay Stores

  • Making Your Listings Stand Out

  • Table of contents

    1. Contents (1/2)
    2. Contents (2/2)
    3. Introduction
    4. 1 Creating an Auction Listing
      1. What the Buyer Sees: Browsing Categories
      2. Registering As a Seller
      3. Creating an Auction (1/2)
      4. Creating an Auction (2/2)
      5. Editing an Auction
      6. Choosing a Theme
      7. Choosing a Layout
    5. 2 Creating a Simple Description
      1. Writing and Previewing Your Description (1/2)
      2. Writing and Previewing Your Description (2/2)
      3. Creating a Heading
      4. Using Line Breaks
      5. Creating Paragraphs
      6. Creating Separator Lines
      7. Basic Text Formatting
    6. 3 Adding Pictures
      1. Setting Up for Photos
      2. Taking the Picture
      3. Saving the Picture
      4. Removing Extra Background
      5. Straightening the Photo
      6. Color-correcting the Photo
      7. Removing Photo Backgrounds
      8. Resizing the Photo
      9. Balancing Image Quality and File Size: JPEG Files
      10. Uploading Pictures to eBay
      11. Adding Images to Your Description
      12. Adding Watermarks to Your Images
    7. 4 Arranging the Page
      1. Creating a Table of Text
      2. Arranging Images with a Table
      3. Using Irregular Tables
      4. Framing the Description
      5. Nesting Tables
      6. Wrapping Text Around Images
      7. Creating a Section on the Page
      8. Aligning Objects to the Left or Right
      9. Placing Objects in a Specific Location
    8. 5 Decorating the Page
      1. Adding Borders to a Table
      2. Adding Borders to Part of a Table
      3. Setting Partial Borders
      4. Using Border Styles
      5. Adding Background Colors to Objects
      6. Adding Background Images to Objects
      7. Adding a Background Color to the Overall Description
      8. Adding a Background Image to the Page
      9. Creating a Tiling Background (1/2)
      10. Creating a Tiling Background (2/2)
    9. 6 Styling the Text
      1. Changing the Size of Your Text
      2. Changing Text Colors
      3. Changing the Typeface
      4. Allowing for Missing Fonts
      5. Using a Span to Style Specific Text
      6. Using Strikethrough
      7. Adding an Underline
      8. Controlling the Space Between Letters
      9. Controlling the Space Between Lines
      10. Changing the Text Background
      11. Using a Bulleted List
      12. Using a Numbered List
      13. Adding Moving Text
      14. Applying General Styles
    10. 7 Creating Links
      1. Creating a “Send Me Email” Link
      2. Setting the Subject Line on an Email
      3. Including the Auction Number in an Email Link Automatically (1/2)
      4. Including the Auction Number in an Email Link Automatically (2/2)
      5. Linking to More Information
      6. Opening a New Window
      7. Cross-promoting with Images
      8. Controlling the Link Appearance
      9. Linking to Your Other Auctions
    11. 8 Adding Sound, Video, and Animation
      1. Creating a Sound Recording
      2. Creating a Sound File from a CD
      3. Linking to a Sound
      4. Embedding Sound in the Page
      5. Adding Video
      6. Using Animated (Flipbook) Images
      7. Creating a Flash Image (1/3)
      8. Creating a Flash Image (2/3)
      9. Creating a Flash Image (3/3)
      10. Adding Flash to the Page
    12. 9 About Me Pages and eBay Stores
      1. Creating an About Me Page
      2. Editing About Me HTML
      3. Adding Your User Information to Your About Me Page
      4. Adding and Grouping Your Items
      5. Adding Your Feedback
      6. Creating a New Store
      7. Customizing the Store Theme with HTML
      8. Creating a Custom HTML Store Page
    13. 10 Making Your Listings Stand Out
      1. Enabling Users to Search Your Other Auctions
      2. Using Click to Enlarge to Maximize Attention (1/2)
      3. Using Click to Enlarge to Maximize Attention (2/2)
      4. Preloading Images
      5. Mouseover Effects (1/2)
      6. Mouseover Effects (2/2)
      7. Adding Your Own Counter or Other Enhancements
    14. Index
      1. A
      2. B
      3. C
      4. D
      5. E
      6. F
      7. G-H
      8. I
      9. J-K
      10. L
      11. M
      12. N-O
      13. P
      14. Q-R
      15. S
      16. T
      17. U
      18. V-Z

    Product information

    • Title: Easy HTML for eBay
    • Author(s): Nicholas Chase
    • Release date: December 2004
    • Publisher(s): Que
    • ISBN: 9780789739049