Easy HTML for eBay
Are you one of the millions who’ve discovered eBay? Do you pour through listings
looking for that one piece of treasure? Or do you have a pile of treasures you’ve
pulled out of your attic to sell? Maybe you’ve decided to make eBay the storefront for
your new business. If so, you’ve probably discovered something: You have to make
your listings look good.
But there’s a problem. Maybe you’d be perfectly capable of creating a beautiful list-
ing as long as you could use a paper and pencil, but the idea of designing some-
thing that will appear on the World Wide Web has got you stuck. After all, this isn’t
like a Word processor, where you can just type and drag items around on the page.
No, if you’re going to take full advantage of the capabilities at hand, you need to
know how to write Hypertext Markup Language (HTML), the language your browser
This book takes you by the hand and explains how to use HTML in your listings,
About Me page, and eBay Store. You’ll start with the basics such as paragraphs and
lists, which you can also accomplish using eBay’s editors. Then you’ll move on to
more advanced HTML, such as adding images to your description and controlling its
layout and appearance, which is well beyond what you can do with eBay’s editors.
Later in the book, I’ll show you how to notch up the “cool factor” for your listings
with special effects. And all along the way, I’ll try to provide you with some tips for
making sure your listings don’t go from looking professional to looking overdone and
This book has 10 parts:
Part 1, “Creating an Auction Listing,” starts by showing you what things look like for
a buyer and then takes you through the process of actually adding a simple listing.
Part 2, “Creating a Simple Description,” gives you practice in using the basic HTML
elements such as headings, paragraphs, and horizontal rules.
Part 3, “Adding Pictures,” talks about one of the most important aspects of your list-
ing: the photo. It shows you some techniques for getting good photos of your items
and explains how to make the photos you take available on eBay as part of your
Part 4, “Arranging the Page,” shows you how to use tables and divisions to control
the layout and placement of items in your description.