4

Conducting a Culture Sprint

Singtel Group is Southeast Asia’s largest telecommunications company. Through fully owned operations in Singapore and Australia and substantial investments in operators in markets such as India (Airtel), Indonesia (Telkomsel), Thailand (AIS), and the Philippines (Globe), it has about 700 million mobile subscribers. Over the past few years it has made substantial investments to build a portfolio of digital businesses in new markets like mobile advertising and cybersecurity. In mid-2018 its group chief human resources officer Aileen Tan framed up a different challenge. “I press a button on my phone, and a car appears. I press a different one and food arrives. I can instantaneously initiate a video call with friends ...

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