Eat, Sleep, Innovate

 

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Phase 2

Blueprint Compelling Ideas

The next phase of the innovation journey is to come up with a tangible idea to address the problem identified in the previous phase. We call this blueprinting because you aren’t developing the solution yet; rather, you are developing the plans to come up with the solution.

In this phase, customer obsession continues to be important as it forces you continually check the degree to which the idea solves a real problem for a real person. Collaboration becomes increasingly important, as one of the most time-tested findings in innovation literature is that magic happens at intersections, where different skills and mindsets collide. What follows describes how BNP Paribas makes it easy to draw inspiration from ...