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eBay Auction Templates Starter Kit by Michael Miller

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Essential Elements of an Effective eBay Auction Listing

It doesn’t matter if you’re selling $10 trinkets or $1,000 antiques, an effective eBay auction listing contains the same essential elements. You must incorporate these elements in your listings, or you risk losing potential buyers.

What are these elements? Let’s take a quick look—going pretty much from top to bottom in your listings.

Title

Every auction listing starts with a title. Actually, two titles—the official 55-character title that eBay uses to index your auction (and is included at the top of the listing page), and the title that you place above the text description in the body of your auction listing. These two titles can be the same, although they don’t have to be. That’s because ...

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