All of the services we’ve discussed so far in this chapter are just that—services, based on the company’s website. To create an auction listing, you use your web browser to access the website, log in, and then get to work.
But many sellers prefer to do their listing creation offline, at their own pace. For these sellers, a listing creation program is the preferred tool, like the ones we’ll discuss next.
There are a few advantages to using a listing program instead of a web-based service. For one, using a software program lets you work offline, at your own pace; you can create your listings at any time of day or night, and upload them at your leisure.