Working with Different Text Colors

Color is a good way to highlight important parts of your listing. You can put headings or subheadings in a different color or highlight selected words or phrases in the same manner. Don’t use too many colors, however; if your ad looks like a rainbow, the color loses its ability to impact.

Template 6.22. Title in Different Color

Our first colorful template keeps the descriptive text in basic black (always a good idea; black is the most readable color when you have a white page background) but uses a different color for the listing title. The template as presented in Figure 6.22 displays the title in blue, but ...

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