Cross-Promoting Your Other Auctions

If you’re running more than one auction, it’s useful to cross-promote your other auctions in each auction listing. There are a number of ways to do this; the following special elements provide various types of cross-promotional links.

Special Effect 9.10. Link to Your About Me Page

If you’ve done a good job creating your About Me page, it’s helpful to link to that page from each auction listing. (Your About Me page, after all, should include a listing of all your current auctions—as well as your recent feedback.) This special effect creates a simple text link to your About Me page, as shown in Figure 9.10, ...

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