August 2013
Beginner
840 pages
20h 6m
English
Content preview from eBay Business All-in-One For Dummies, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1: Developing Your Web Presence
In This Chapter
- Embracing the idea of web presence
- Finding and choosing your space online
- Deciding on the perfect website name
- Registering the perfect name
Your eBay store is important to your business, but it doesn't replace a website (hopefully an e-commerce site). You should establish your own presence on the web, outside of eBay. And although you should link your site to eBay, don't miss out on the rest of the Internet population.
You don't have a website yet? Perhaps you're spending all your spare online time on Facebook? (I suspect that may be true.) You might also consider a blog to back up your online selling efforts. Even if you don't sell directly from anywhere other than eBay (although I wish you would), a blog can help build your reputation as an online seller.
You do have a website? Have you taken a good look at it lately to see whether it's up to date? (I recently gave my site a facelift and love the new look.) Does your site link to your eBay listings or have its own online store? I hope so.
Whether or not you have a website or blog, give this chapter at least a once over. I provide a lot of detail about websites, from thinking up a name to choosing a host. If you don't have a site, I get you started launching one. If you already have a site, read the pointers about finding the best host. For the serious-minded web-based entrepreneur (that's you), I also include a few important marketing tips.
Knowing Why Web Presence Is ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.