Chapter 3: Tapping PayPal Resources to Expand Sales
In This Chapter
- Making PayPal's tools work for you
- Embedding PayPal payment buttons into your website
- Using PayPal on mobile devices
PayPal was founded with a desire to give its customers plenty of extras for their loyalty — and it offers tons of tools to enhance a seller's online selling experience. The tools and fees charged by PayPal are unmatched by any other online payment service.
And if you think that PayPal is just for an eBay business, think again! Before eBay purchased PayPal, approximately 15 percent of PayPal's revenues came from online gaming. When eBay took over in late 2002, PayPal no longer received revenue from this arena. And there's good news for us: Today eBay offers the same tools — and more — to process PayPal payments on your own personal or business websites. In this chapter, you discover how to build revenue by expanding sales to your own site — and even going mobile — with the help of PayPal.
Enabling PayPal Payments on Your Website
After you get a few items in your garage or business location that you stock in quantity, you've got the makings of your own webstore. Don't let the thought of this spook you. You can do it! Aside from selling in your eBay Store, you can sell directly from a website or even from a Facebook store. In time, as your eBay business grows into your own website, you'll find that using PayPal as your payment provider is a great deal. And you pay the same transaction fees — to PayPal ...
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