Chapter 2
Understanding the Finer Points of Selling
IN THIS CHAPTER
Discovering successful selling strategies
Selling in other areas of eBay
Following the rules
Ecommerce has made a turnaround. Auctions are in a rut. And as the brick-and-mortar businesses opened online web stores, shoppers looked for more traditional transactions. Customers wanted to just “buy” products.
In the last three months of 2016, only 13 percent of gross merchandise sales come from auctions. This is not to say that auctions are not popular; many high-dollar profits are made from auctioning unique, rare, and high-demand items. Understanding how eBay sales work is important to anyone who wants to sell on the site.
You can buy the “inside secrets” of eBay from lots of places; ebooks and webinars abound these days. Some of these authors and instructors try to convince you that only they have the surreptitious bits of knowledge — gleaned from years (months?) of experience on the site — that reveal what’s really going on.
Sure, you hear mysterious rumors of the way to sure-fire profits (cue up The X-Files theme in the background). Start an auction at a certain day and time, run a fixed-price listing a certain ...
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