eBay Commerce Cookbook

eBay Commerce Cookbook

by Chuck Hudson
Released December 2012
Publisher(s): O'Reilly Media, Inc.
ISBN: 9781449343873

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Book description

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io.

Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, you’re ready to roll.

  • Help customers find your product through reviews, targeted search options, and eBay marketplace listings
  • Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation
  • Streamline purchases with options such as auto-generating coupons and preapproved payments
  • Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers
  • Take advantage of QR codes, produce customer "taste graphs," and use ql.io mash ups to provide visitors with social recommendations

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Table of contents

  1. eBay Commerce Cookbook
  2. Dedication
  3. Preface
    1. How We Do Commerce
    2. Creating a Lifecycle
    3. Audience
    4. How This Book Is Organized
    5. Differentiating Your Offering
    6. Conventions Used in This Book
    7. This Book’s Example Files
    8. Using Code Examples
    9. Safari® Books Online
    10. How to Contact Us
    11. Acknowledgments
  4. 1. Product Discovery and Research
    1. 1.1. Tapping Into Product Reviews and Guides
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    2. 1.2. Mapping Product Availability
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    3. 1.3. Presenting Products Through eBay
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    4. 1.4. Conclusion
  5. 2. Product Presentation
    1. 2.1. Customizing a Magento Storefront
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    2. 2.2. Personalizing a Store Experience
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    3. 2.3. Presenting Similar Items
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    4. 2.4. Conclusion
  6. 3. Enhancing the Payment Experience
    1. 3.1. Autogenerating Coupons with Magento
      1. Opportunity
      2. Solution
      3. Discussion
        1. Setting up the autogenerating coupon rule
        2. Setting up the extended REST API
        3. Configuring the REST OAuth user
        4. Testing the new extended REST API
      4. See Also
    2. 3.2. Making Payments with Preapprovals
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    3. 3.3. Giving Back at Checkout
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    4. 3.4. Conclusion
  7. 4. Order Fulfillment
    1. 4.1. Just-in-Time Shipping Forms
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    2. 4.2. Simple Shipping Extension in Magento
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    3. 4.3. Multiple Supplier Fulfillment
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    4. 4.4. Conclusion
  8. 5. Consumption and Sharing
    1. 5.1. Sharing with QR Codes
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    2. 5.2. Creating a Taste Graph
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    3. 5.3. Social Recommendations
      1. Opportunity
      2. Solution
      3. Discussion
      4. See Also
    4. 5.4. Conclusion
  9. About the Author
  10. Copyright

Product information

  • Title: eBay Commerce Cookbook
  • Author(s): Chuck Hudson
  • Release date: December 2012
  • Publisher(s): O'Reilly Media, Inc.
  • ISBN: 9781449343873