Chapter 17
Marketing Sales with Social Media and the Community
IN THIS CHAPTER
Looking at announcements and other important messages
Visiting the eBay community
Filling out your eBay profile
Connecting on Facebook
Finding customers on Twitter
To be successful in selling it helps to include some marketing. Marketing is promoting your sales. In today’s world, this relies on social media and advertising. This doesn’t require you to spend money; you can promote your sales online through social media — the 21st century’s answer for free marketing. You can build your own community online to increase sales with only a little bit of effort. In this chapter you’ll get some beginner’s tips; if you’re interested in more advanced lessons, you might like my Social Media Commerce For Dummies book (also published by Wiley).
Note how I will always refer to a social media community, versus followers. ...
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