eBay® PowerSeller Business Practices FOR DUMMIES®

Chapter 13. Taking Advantage of eBay Stores Marketing

Selling is all about marketing, and marketing is all about promoting. eBay provides you with some awesome tools to promote your items. Face it; if you sell more, you make more money — and so does eBay. It's to eBay's benefit to help you become a retailing mogul on the site. And eBay isn't naïve — making it easy for you to drive sales to eBay also makes it less likely that you'll spend tons of time selling from your own retail Web site. Many successful PowerSellers make hundreds of thousands of dollars a year selling merchandise exclusively on the eBay site. The tools for promoting your goods are easy to use, and not all eBay sellers know how to use them or where to find them. In this practice, I help turn you into a marketing-savvy seller by turning you on to the tools that come gratis — with your eBay Store.

To get to all the bells and whistles that eBay provides for sellers with eBay Stores, find the Manage My Store link on the Selling Manager page. Click it, and you'll see the marketing tools mentioned in this practice — and any more that eBay adds as time wears on. I explain my favorite tools found here, but feel free to explore more of them. They can only do one thing for you: increase your bottom line.

Another important link for storeowners is pages.ebay.com/storefronts/latestnews.html; clicking this link takes you to the latest news about those soon-to-be-implemented tools that eBay gurus have up their sleeves. ...