January 2009
Beginner
206 pages
2h 42m
English
Content preview from eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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Chapter 7. HOME PAGE CONTENT
This Critical Content Must be Created With Two Audiences In Mind: Your Customers and the Search Engines.
In this chapter, you will learn:
How your home page content influences the search engines.
How to make your content friendly to both your customers and the search engines.
Tips for creating content that will help you avoid penalties from search engines.
Along with evaluating your keywords, title tag, and meta description tag, search engines will also search for keywords within the content of your web site when determining where you should rank on their site. Although search engines will evaluate all of the pages within your web site, this chapter will focus on your homepage because that's usually where the search engines will begin evaluating your site.
When talking about home page content, I'm talking about the written words found on the main page of your web site. When search engines evaluate a home page, they look for words that frequently appear in the content of the page. To win the search engine game, you need to incorporate keywords into the content of your home page. Later in this chapter, you'll have the opportunity to evaluate your current home page content and look for ways to make it more keyword friendly.
Even though adding keywords to your home page can help you win the search engine game, you can't write your home page content solely for the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.