eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Chapter 8. LINK POPULARITY

Learn How to Increase Your Web Site's Popularity and Become More Noticeable With the Search Engines.

In this chapter, you will learn:

The definition of link popularity.

Its importance to winning the search engine game.

How to avoid being penalized by the search engines.

The right way to gain link popularity.

Remember back in high school when you could be popular one minute, but then the next minute be sitting home alone on prom night? And your teenage crush, let's call her Jennifer Dellanbach, didn't even call that night because she was going to the prom with one Steven Anderson, whom she knew you hated. Why Jennifer, why? Um, sorry . . . where was I?

Ah, yes, I was about to make the point that just as being popular in high school will get you to the prom and the best parties, being popular on the Internet will help you win the search engine game.

Link popularity, by definition, is a tool that search engines use to measure the quantity and quality of web sites that link to your site. Search engines feel that if your web site is mentioned on other sites, that gives it credibility and therefore should reflect positively on your ranking. This is the foundation of how Google determines where to rank web sites on their search engine.

So the first thought that should be going through your head is how many web sites currently have a link to your site. Using linkpopularity.com ...