Chapter 9. HURL YOUR URL
The Easiest Way to Effectively Market Your Web Site.
In this chapter, you will learn:
Why it is important to Hurl Your Url.
Cost-effective ways to Hurl Your Url.
Things to remember when Hurling Your Url.
Before we get started, I'd like you to stop reading for a moment and go get your business card. Did your web site address make it on the card? If the answer is yes, give yourself a pat on the back. If not, smack yourself around a little and have new cards printed up ASAP. Your business card should always include your web site address!
Your business card is just one example of an easy way to advertise your web site address or to "Hurl Your URL" (URL stands for Uniform Resource Locator, which is a techie term for your web site).
Hurl Your URL is just a catchy, easy-to-remember phrase that will serve as a constant reminder to advertise your web site in everything you do. Here are some ideas.
Do you have a car? This is a mobile billboard great for advertising your web site address.
How about marketing materials like flyers and a letterhead? Make sure to add your web site address to them.
Further possibilities include offering coupons containing your web address or, for example, sponsoring your kid's soccer team, with your URL on their jerseys.
Does your teenager keep nagging you for a tattoo? If the answer is yes, I've got the perfect win-win situation for the two of you. ...
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