Chapter 10. SOCIAL NETWORKING SITES
Find New Business Quickly and Effectively and Do it in Your Pajamas if You'd Like.
In this chapter, you will learn:
Why social networking sites are a great way to grow your business.
The three sites that I recommend using.
How to maximize their effectiveness.
How social networking sites impact your search engine ranking.
Social networking sites are web sites where people can communicate with each other online. These sites are largely used to find and connect with past and current friends. But many people are realizing these sites are also a very powerful networking tool to find new customers and share information about their products and services.
The two largest social networking sites are facebook.com and myspace.com. Now be honest, raise your hand if you think Facebook and MySpace are basically high school and college hangouts in cyberspace. I'll bet the chances are good that your hand is up, and so was mine not too long ago. That was the case until I found out that almost half of the Facebook and MySpace users are older than 35. In fact, a 2007 ComScore report showed that 40 percent of Facebook users are older than 35 and over 50 percent are older than 25. And this web site still signs up an astonishing 230,000 people every day!
So what does this all mean? Both Facebook and MySpace have become free and easy ways to connect with people and foster business ...
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