Chapter 11. ARTICLES

Be known as a content expert in your fi eld and allow others to market your web site for you.

ARTICLES

In this chapter, you will learn:

Why articles are critical to increasing traffic to your web site.

How articles can positively affect your search engine ranking.

Tips to maximize the effectiveness of your articles.

The exact steps to create the perfect article.

I recently had a conversation with a friend who was looking to brand himself as a fitness and health expert. He had been toa few of my workshops and had a list of ten steps he wanted to implement. He had some work ahead of him and wanted to know where he should start. He had a three-hour plane trip coming up, and I told him his goal was to write a 400 to 600-word article before the plane touches down in California. In this article, he was to provide valuable tips and recommendations to help his audience become healthier. I told him to pack as much value in that article as he could and to not be afraid to give his secrets away. I explained that the more value he included in the article, the greater the chance that his readers would become addicted to his content and become hungrier for more.

Writing articles is an excellent way to brand yourself as an expert in your field and increase your chances of appearing in the major search engines. Obviously, your first step is to write the article, and there are a few guidelines ...

Get eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.